Our 2025 Summer Campaign surpassed its $100,000 goal through a multi-channel appeal including e-blasts, print, organic and paid social, digital ads, and direct mail. Grounded in the idea that saving a life takes so much, from X-rays and gloves to patience, compassion, steady hands, and gentle hearts — the campaign honored the many seen and unseen pieces behind every rescue.
SFNM Quarter Page Ads
E-Blasts
E-Blasts
E-blasts are the backbone of our campaign strategies, generating roughly half of total appeal revenue. For this effort, I wrote and strategized a six-email series that progressively revealed what it takes to save a life, building narrative momentum, donor trust, and urgency over time!